Is Couponing Worth It? – What Percentage IS Really Saved?

 

Is Couponing Worth It? – What Percentage IS Really Saved?

When I first started out couponing 15+ years ago, I would save between 10 – 15 percent on my shopping trips.

At that point in time, I still called myself a true couponer. I was clipping and saving, but things change, kids happened, and our budget got tighter.

On top of all those changes, our grocery shopping list got bigger. My couponing mindset changed quickly, and I learned to shop sales (with coupons), stock up, and stick to my list. As well as other little tips and tricks.

While the world of couponing continues to change, I started wondering how many people say they use coupons and what percentage they are saving on their grocery bill.

Especially as we are entering into the digital age of couponing, we are finding less paper produced resources.

Searching for exact numbers for my questions, I found some statistics released by the Juniper Research Company. I found it shocking.

I never thought that the number of digital coupons available versus the redemption rate would have been so low. Here is what I dug up.

Here are some couponing statistics that might surprise you:

·        It is projected that there will be 1.05 billion digital coupon users in 2022.

·        There will be approximately $91 billion coupon redemptions by 2022 (same study as above).

·        In 2017, consumers saved $3.1 billion dollars with print coupons, which is less than it had been in previous years.

·        It’s expected that 96 billion digital coupons will be redeemed in 2022.

·        More than 25 million Americans use couponing apps.

Does Couponing Save Money?

According to recent research from the Promotion Marketing Association’s (PMA) Coupon Council, many consumers are already taking advantage of the savings opportunities.

 

The recent PMA Coupon Council Internet survey of 1,000 people found that:

·        89% of the overall population report that they use coupons when shopping (for grocery, household, and healthcare items at supermarkets). – This number is based on people who have reported using one or more coupons in a one-month period. I would say those people are not considered true couponers, but for this research project, it was considered as such.

·        97% of primary shoppers report that they use coupons at supermarkets.

·        Coupon users report an average of seven percent savings on their grocery bill with coupons.

·        The typical family saves between $5.20 and $9.60 per week using coupons.

·        Those who spend 10 minutes or fewer per week clipping and organizing their coupons (46 percent of consumers) still achieve an average $7.00 weekly savings on their grocery bill.

SEVEN Percent….. is what the average couponer is savings – I know that according to this research stats that most of us fall way out of this percentage range and are saving much more than this.